February 2012
10 posts
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7 Tips for HD Color Correction and DSLR Color... →
Order of Operations
Remove artifacts and de-noise.
Balance your shots by adjusting BLACKS/MIDS/WHITES, SATURATION and WHITE BALANCE.
Relight within a shot using power windows or masks.
Add gradients, diffusion and other lens filters.
Add vignettes.
Grade your images.
Simulate a film stock of your choice.
Resize and sharpen.
Color Correction/Grading is my new favorite playground.
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Blockbuster Designs: The Creative Content that... →
Despite the details & the craft, I generally don’t like these “Hollywood” posters. :-/
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Hollywood by the Numbers →
Although [theaters] make up less than 20% of gross, their importance is disproportionate due to the signal they send other markets about the popularity of a movie. In other words, a movie must first be proven in a US theater before its value is priced by the other channels.
However, this essential theatrical release has changed in one fundamental way. Releases are now geared for larger initial...
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Perfectly Happy, Even Without Happy Endings →
Positive movies do not necessarily have happy endings; their characters’ personal relationships trump personal achievements; and male and female viewers differ in how they define a character’s accomplishments.
Check.
“Audiences don’t care about an accomplishment unless it’s shared with someone else. What makes an audience happy is not the moment of victory but the moment afterwards when the...
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Avid Studio for iPad →
Easily access all the media on your device—or external devices via the iPad Camera Connection Kit. Capture video and photos from within the app. Enjoy the most precise control—from frame-by-frame trimming and flexible audio editing, to customizing motion graphics and picture-in-picture effects. And if you want to go even further, you can export your projects to Avid Studio for the PC and...
If You Build it (film infrastructure), Hollywood... →
No incentives means no Hollywood. It is literally that simple.
Unlike building factories, the film productions can move to wherever the industry people can go, and be creative.
Canadian-designed film incentives cause runaway production by attempting to erode the comparative advantages the U.S. has from its concentrated industry clusters in California and New York. These clusters are the...